The Beauty of Accountability: Huda Kattan and the Backlash of Political Influence

Social media, which served as the primary engine for Kattan’s growth, quickly turned into a battlefield of accountability. Thousands of comments flooded her posts, not with questions about lipstick shades, but with demands for clarity on her political stances. The Iranian community utilized its digital savvy to highlight the perceived hypocrisy, reminding the world that influencers cannot profit from a culture or a demographic while remaining indifferent to that demographic's suffering. This "cancel culture" moment was, in reality, a demand for "consequence culture," where the economic power of the consumer was used as a lever for social change.