The Beauty of Accountability: Huda Kattan and the Backlash of Political Influence

Huda Kattan’s brand identity has always been built on the idea of a "global family." By using this language, she invited her followers into a parasocial relationship where they felt like more than just customers. When the Iranian "branch" of this family felt neglected or insulted by her political proximity to the government, the emotional reaction was far more intense than it would have been for a faceless corporation. The sense of personal disappointment fueled the fire, as followers felt that the person they had defended for years was now turning a blind eye to their most desperate hour of need.